Lead strategic partner, working directly into Harris Scarfe marketing.
“Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us rebuild the Harris Scarfe brand. I’m a strong believer in bringing an outside perspective to ensure we have a brand that genuinely meets and exceeds our customers needs.”
Laurelle Esse, Head of Marketing, Harris Scarfe
Laurelle Esse, Head of Marketing, Harris Scarfe
Engaged to develop the brand positioning of ANZ’s Marketing Masters program, and help orchestrate and prioritise the brand’s marketing initiatives.
“I loved the experience working with the Neighbourhood team. They are a bunch of smart, responsive, curious people who bring so many insights and knowledge to the work they do! Easy to get along with, generous with time, and importantly bring a lot of ‘outside in’ thinking – industry insights that we wouldn’t normally come across or be exposed to.”
Steph Conti, Strategic Marketing Lead, ANZ
Steph Conti, Strategic Marketing Lead, ANZ
Engaged to review the SCA brand portfolio.
“The team was excellent. The process they ran was collaborative in the right moments, and the outcome helped us clearly define the problem and align us on how to solve it. It was important that we had a high calibre of expertise, and we received it with Neighbourhood.”
Naomi Gorringe, Head of Marketing, SCA
Naomi Gorringe, Head of Marketing, SCA
Engaged to lead a global Brand Architecture project to support the brand’s focus from B2C to large enterprise B2B in the lead up to IPO.
“Neighbourhood has been instrumental in ensuring our architecture makes room for our enterprise ambitions and future capabilities, whilst not forgetting the core of our offer. They have helped to bring a sharp focus to how we implement a simple, consumer centric architecture.”
Cat van der Werf, Executive Creative Director, Canva
Cat van der Werf, Executive Creative Director, Canva
Lead strategic partner, working directly into Anaconda marketing.
Partnering with the Tasmanian creative agency to provide strategic support on a suite of clients around the state and further afield.
“In Neighbourhood Strategy we have found
a genuine partner to seamlessly plug into
our team. The responsiveness and strategic rigour they bring to every challenge makes them an incredibly valuable asset to our
agency offering.”
Justine Bridgland, Managing Director & co-founder, Red Jelly
Justine Bridgland, Managing Director & co-founder, Red Jelly
Engaged to lead the precinct’s brand strategy refresh with qualitative research input.
“Neighbourhood were the right people for this complex, nuanced task. They are senior and have the calibre of thinking and expertise that we needed to lead this important work, and the strategy was world-class which is exactly what the ACM brand deserves.”
Kristy Doggett, Director, Marketing, Arts Centre Melbourne
Kristy Doggett, Director, Marketing, Arts Centre Melbourne
Engaged to lead qualitative research and define the brand strategy of both the Ovaltine and Jarrah brands
“A team of experts in their field, who passionately work on our brands as though they are their own. It never feels like one ‘job’ or one brief, but rather partners in the strategy”.
Danielle Lero, Marketing Director, Twinings and Co.
Danielle Lero, Marketing Director, Twinings and Co.
Development of the premium meal brand’s CVP and marketing strategy as it expands into new geographies.
“Great people who cared about our business and ensuring we were happy with the outcome.”
Heidi Dyt, General Manager, Foxes Den
Heidi Dyt, General Manager, Foxes Den
Partnering with creative agency, Big Red, to operationalise AGL’s platform strategy across a complex suite of business verticals and products.
“Neighbourhood have been a brilliant extension of our team to solve complex strategic questions for our clients, like ‘how do I build brand through product and retail?’. Their approach is thoughtful and friendly; their workshops, tools and outputs actionable and the foundation for great work; they allow us access to high calibre talent when we really need it. We recommend them highly.”
Bridget Cleary, CEO, BRX
Bridget Cleary, CEO, BRX
Development of Australia’s leading hydro demolition and water jetting brand’s CVP and marketing strategy.
“I know what my business is about and who we are for but until partnering with Neighbourhood Strategy, I had not been able to articulate this so clearly and simply. Together we created a strategy for
Aqua Prep
that is understood by everyone internally and articulated consistently, throughout every facet of the business.”
Peter Bradford, Managing Director, Aqua Prep
Peter Bradford, Managing Director, Aqua Prep
Engaged to define the New Zealand-based organisation’s Purpose, Vision and Values
“We have really valued working with the team from Neighbourhood to define core strategic elements of our new business. They listen well, bring fresh thinking to the table and most importantly they care about the outcome alongside us!”
Bridget Lamont, CEO, Connect360
Bridget Lamont, CEO, Connect360
Development of the superannuation brand’s CVP and marketing strategy.
Partnering with creative agency, Red Jelly, to provide strategic support and inform the rebrand of the health recruitment brand.
Development of the Tasmanian bank brand’s CVP and brand strategy.
Development of the European fintech brand’s CVP and brand strategy.
Partnering with creative agency, Red Jelly, to define the newly formed board’s ways of working and values.
Partnering with creative agency, Red Jelly, to develop the sport’s CVP and brand strategy in the state.
Lead strategic partner, working directly into Harris Scarfe marketing.
“Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us rebuild the Harris Scarfe brand. I’m a strong believer in bringing an outside perspective to ensure we have a brand that genuinely meets and exceeds our customers needs.”
Laurelle Esse, Head of Marketing, Harris Scarfe
Laurelle Esse, Head of Marketing, Harris Scarfe
Engaged to develop the brand positioning of ANZ’s Marketing Masters program, and help orchestrate and prioritise the brand’s marketing initiatives.
“I loved the experience working with the Neighbourhood team. They are a bunch of smart, responsive, curious people who bring so many insights and knowledge to the work they do! Easy to get along with, generous with time, and importantly bring a lot of ‘outside in’ thinking – industry insights that we wouldn’t normally come across or be exposed to.”
Steph Conti, Strategic Marketing Lead, ANZ
Steph Conti, Strategic Marketing Lead, ANZ
Engaged to review the SCA brand portfolio.
“The team was excellent. The process they ran was collaborative in the right moments, and the outcome helped us clearly define the problem and align us on how to solve it. It was important that we had a high calibre of expertise, and we received it with Neighbourhood.”
Naomi Gorringe, Head of Marketing, SCA
Naomi Gorringe, Head of Marketing, SCA
Engaged to lead a global Brand Architecture project to support the brand’s focus from B2C to large enterprise B2B in the lead up to IPO.
“Neighbourhood has been instrumental in ensuring our architecture makes room for our enterprise ambitions and future capabilities, whilst not forgetting the core of our offer. They have helped to bring a sharp focus to how we implement a simple, consumer centric architecture.”
Cat van der Werf, Executive Creative Director, Canva
Cat van der Werf, Executive Creative Director, Canva
Lead strategic partner, working directly into Anaconda marketing.
Partnering with the Tasmanian creative agency to provide strategic support on a suite of clients around the state and further afield.
“In Neighbourhood Strategy we have found
a genuine partner to seamlessly plug into
our team. The responsiveness and strategic rigour they bring to every challenge makes them an incredibly valuable asset to our
agency offering.”
Justine Bridgland, Managing Director & co-founder, Red Jelly
Justine Bridgland, Managing Director & co-founder, Red Jelly
Engaged to lead the precinct’s brand strategy refresh with qualitative research input.
“Neighbourhood were the right people for this complex, nuanced task. They are senior and have the calibre of thinking and expertise that we needed to lead this important work, and the strategy was world-class which is exactly what the ACM brand deserves.”
Kristy Doggett, Director, Marketing, Arts Centre Melbourne
Kristy Doggett, Director, Marketing, Arts Centre Melbourne
Engaged to lead qualitative research and define the brand strategy of both the Ovaltine and Jarrah brands
“A team of experts in their field, who passionately work on our brands as though they are their own. It never feels like one ‘job’ or one brief, but rather partners in the strategy”.
Danielle Lero, Marketing Director, Twinings and Co.
Danielle Lero, Marketing Director, Twinings and Co.
Development of the premium meal brand’s CVP and marketing strategy as it expands into new geographies.
“Great people who cared about our business and ensuring we were happy with the outcome.”
Heidi Dyt, General Manager, Foxes Den
Heidi Dyt, General Manager, Foxes Den
Development of Australia’s leading hydro demolition and water jetting brand’s CVP and marketing strategy.
“I know what my business is about and who we are for but until partnering with Neighbourhood Strategy, I had not been able to articulate this so clearly and simply. Together we created a strategy for
Aqua Prep
that is understood by everyone internally and articulated consistently, throughout every facet of the business.”
Peter Bradford, Managing Director, Aqua Prep
Peter Bradford, Managing Director, Aqua Prep
Engaged to define the New Zealand-based organisation’s Purpose, Vision and Values
“We have really valued working with the team from Neighbourhood to define core strategic elements of our new business. They listen well, bring fresh thinking to the table and most importantly they care about the outcome alongside us!”
Bridget Lamont, CEO, Connect360
Bridget Lamont, CEO, Connect360
Development of the superannuation brand’s CVP and marketing strategy.
Partnering with creative agency, Red Jelly, to provide strategic support and inform the rebrand of the health recruitment brand.
Development of the Tasmanian bank brand’s CVP and brand strategy.
Development of the European fintech brand’s CVP and brand strategy.
Partnering with creative agency, Red Jelly, to develop the sport’s CVP and brand strategy in the state.
Lead strategic partner, working directly into Harris Scarfe marketing.
“Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us rebuild the Harris Scarfe brand. I’m a strong believer in bringing an outside perspective to ensure we have a brand that genuinely meets and exceeds our customers needs.”
Laurelle Esse, Head of Marketing, Harris Scarfe
Laurelle Esse, Head of Marketing, Harris Scarfe
Lead strategic partner, working directly into Anaconda marketing.
Engaged to lead the precinct’s brand strategy refresh with qualitative research input.
“Neighbourhood were the right people for this complex, nuanced task. They are senior and have the calibre of thinking and expertise that we needed to lead this important work, and the strategy was world-class which is exactly what the ACM brand deserves.”
Kristy Doggett, Director, Marketing, Arts Centre Melbourne
Kristy Doggett, Director, Marketing, Arts Centre Melbourne
Development of the premium meal brand’s CVP and marketing strategy as it expands into new geographies.
“Great people who cared about our business and ensuring we were happy with the outcome.”
Heidi Dyt, General Manager, Foxes Den
Heidi Dyt, General Manager, Foxes Den
Partnering with creative agency, Big Red, to operationalise AGL’s platform strategy across a complex suite of business verticals and products.
“Neighbourhood have been a brilliant extension of our team to solve complex strategic questions for our clients, like ‘how do I build brand through product and retail?’. Their approach is thoughtful and friendly; their workshops, tools and outputs actionable and the foundation for great work; they allow us access to high calibre talent when we really need it. We recommend them highly.”
Bridget Cleary, CEO, BRX
Bridget Cleary, CEO, BRX
Development of Australia’s leading hydro demolition and water jetting brand’s CVP and marketing strategy.
“I know what my business is about and who we are for but until partnering with Neighbourhood Strategy, I had not been able to articulate this so clearly and simply. Together we created a strategy for
Aqua Prep
that is understood by everyone internally and articulated consistently, throughout every facet of the business.”
Peter Bradford, Managing Director, Aqua Prep
Peter Bradford, Managing Director, Aqua Prep
Partnering with creative agency, Red Jelly, to provide strategic support and inform the rebrand of the health recruitment brand.
Development of the European fintech brand’s CVP and brand strategy.
Lead strategic partner, working directly into Harris Scarfe marketing.
“Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us rebuild the Harris Scarfe brand. I’m a strong believer in bringing an outside perspective to ensure we have a brand that genuinely meets and exceeds our customers needs.”
Laurelle Esse, Head of Marketing, Harris Scarfe
Laurelle Esse, Head of Marketing, Harris Scarfe
Engaged to develop the brand positioning of ANZ’s Marketing Masters program, and help orchestrate and prioritise the brand’s marketing initiatives.
“I loved the experience working with the Neighbourhood team. They are a bunch of smart, responsive, curious people who bring so many insights and knowledge to the work they do! Easy to get along with, generous with time, and importantly bring a lot of ‘outside in’ thinking – industry insights that we wouldn’t normally come across or be exposed to.”
Steph Conti, Strategic Marketing Lead, ANZ
Steph Conti, Strategic Marketing Lead, ANZ
Lead strategic partner, working directly into Anaconda marketing.
Partnering with creative agency, Big Red, to operationalise AGL’s platform strategy across a complex suite of business verticals and products.
“Neighbourhood have been a brilliant extension of our team to solve complex strategic questions for our clients, like ‘how do I build brand through product and retail?’. Their approach is thoughtful and friendly; their workshops, tools and outputs actionable and the foundation for great work; they allow us access to high calibre talent when we really need it. We recommend them highly.”
Bridget Cleary, CEO, BRX
Bridget Cleary, CEO, BRX
Development of Australia’s leading hydro demolition and water jetting brand’s CVP and marketing strategy.
“I know what my business is about and who we are for but until partnering with Neighbourhood Strategy, I had not been able to articulate this so clearly and simply. Together we created a strategy for
Aqua Prep
that is understood by everyone internally and articulated consistently, throughout every facet of the business.”
Peter Bradford, Managing Director, Aqua Prep
Peter Bradford, Managing Director, Aqua Prep
Engaged to define the New Zealand-based organisation’s Purpose, Vision and Values
“We have really valued working with the team from Neighbourhood to define core strategic elements of our new business. They listen well, bring fresh thinking to the table and most importantly they care about the outcome alongside us!”
Bridget Lamont, CEO, Connect360
Bridget Lamont, CEO, Connect360
Partnering with creative agency, Red Jelly, to define the newly formed board’s ways of working and values.
Lead strategic partner, working directly into Harris Scarfe marketing.
“Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us rebuild the Harris Scarfe brand. I’m a strong believer in bringing an outside perspective to ensure we have a brand that genuinely meets and exceeds our customers needs.”
Laurelle Esse, Head of Marketing, Harris Scarfe
Laurelle Esse, Head of Marketing, Harris Scarfe
Engaged to develop the brand positioning of ANZ’s Marketing Masters program, and help orchestrate and prioritise the brand’s marketing initiatives.
“I loved the experience working with the Neighbourhood team. They are a bunch of smart, responsive, curious people who bring so many insights and knowledge to the work they do! Easy to get along with, generous with time, and importantly bring a lot of ‘outside in’ thinking – industry insights that we wouldn’t normally come across or be exposed to.”
Steph Conti, Strategic Marketing Lead, ANZ
Steph Conti, Strategic Marketing Lead, ANZ
Lead strategic partner, working directly into Anaconda marketing.
Partnering with the Tasmanian creative agency to provide strategic support on a suite of clients around the state and further afield.
“In Neighbourhood Strategy we have found
a genuine partner to seamlessly plug into
our team. The responsiveness and strategic rigour they bring to every challenge makes them an incredibly valuable asset to our
agency offering.”
Justine Bridgland, Managing Director & co-founder, Red Jelly
Justine Bridgland, Managing Director & co-founder, Red Jelly
Engaged to lead the precinct’s brand strategy refresh with qualitative research input.
“Neighbourhood were the right people for this complex, nuanced task. They are senior and have the calibre of thinking and expertise that we needed to lead this important work, and the strategy was world-class which is exactly what the ACM brand deserves.”
Kristy Doggett, Director, Marketing, Arts Centre Melbourne
Kristy Doggett, Director, Marketing, Arts Centre Melbourne
Engaged to lead qualitative research and define the brand strategy of both the Ovaltine and Jarrah brands
“A team of experts in their field, who passionately work on our brands as though they are their own. It never feels like one ‘job’ or one brief, but rather partners in the strategy”.
Danielle Lero, Marketing Director, Twinings and Co.
Danielle Lero, Marketing Director, Twinings and Co.
Development of the superannuation brand’s CVP and marketing strategy.
Development of the Tasmanian bank brand’s CVP and brand strategy.
We help businesses gain clarity in understanding the people that matter most – the customer – through innovative qualitative research.
Once a strategy is set, we work with clients to help embed that understanding within the organisation to ensure that it is understood and adopted.
We help businesses build and organise their brand for future growth through brand strategy, positioning and brand architecture.
We help clients and agencies prioritise initiatives, set objectives and advise on how to develop better, more effective briefs and marketing.
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Jacqueline is a brand strategy and research expert with over 22 years experience. Prior to starting Neighbourhood Strategy in 2023, Jacs was Chief Strategy Officer at Clemenger BBDO. During her 3 years there, she sat on the Clemenger Board, won countless effectiveness and creative awards. Jacs has been instrumental in developing consumer-led brand and creative strategies for some of Australia’s biggest and most loved brands including Myer, Melbourne & Olympic Parks, ANZ, NAB, Nissan, Target, HCF, Medibank, Bupa, Bendigo Bank, RACV, Schweppes, Origin. In addition to leading Neighbourhood Strategy, Jacs is a regular presenter on brand strategy to Melbourne Business School MBA students and runs ‘Strat Chats’; a strategy community she founded in 2024 and has grown to over 350 strategists.
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Kate is a respected business leader with over 20 years’ experience creating strong partnerships on both agency and client-sides. Having run the Melbourne office of global creative agency Leo Burnett, Kate has helped brands succeed through impactful strategy and bold creativity – recognised by the many Effies Awards she has contributed to and authored. She has led clients including HBF, City of Melbourne, Melbourne & Olympic Parks, iSelect, Transurban, Mars Petcare, Twinings, Tourism Tasmania and Honda. Kate recently completed her Mini MBA in Marketing and is a member of the mentoring initiative, The Aunties.
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Fresh from creative and account roles across government and auto clients, Tom has recently joined us from creative agency, VML. Before advertising, Tom completed a Bachelor of Science at the University of Sydney, majoring in Psychology and Marketing. He’s since added a Top 10 finish at AWARD School and AdSchool’s Core Strategic Planning Course, He’s an active member of Youngbloods, the crew that helps young people find their feet in the industry. Outside of work, Tom is deepening his understanding of human behaviour through a Graduate Diploma of Psychology Advanced at Monash University.
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Chloe recently graduated from RMIT with a Bachelor in communications (Advertising). In her final semester, she joined Neighbourhood Strategy as an intern and has since stepped into a full-time role as a Graduate Strategist. Whilst at university Chloe worked at Bunnings, which afforded her a front row seat to one of the biggest and most-trusted brands in the country. As Chloe has been learning the ropes of strategy, she practices design and photography on the side, collaborating with friends’ small businesses.
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