Neighbourhood Strategy

We are an independent collective of experienced strategists specialising in brand strategy, research and marketing team support.

One Single Continuous Line Earth Drawing

We get close to your brand without sacrificing the clarity and freshness that a little distance creates.

Our team

Jacqueline Witts

CHIEF STRATEGY OFFICER

20+ years at leading ad agencies creating the strategic development of brands such as Myer, ANZ, NAB, Nissan, Target, HCF, Medibank, Bupa, Bendigo Bank, RACV, Schweppes, Origin. For the past 3 years, chief strategy officer at Clemenger BBDO.

Kate Silver

GENERAL MANAGER

20 years experience as a respected business leader creating strong and successful partnerships. Experience on both client and agency sides on businesses including HBF, City of Melbourne, iSelect, Transurban, Tourism Tasmania and Honda. Most recently, GM Leo Burnett Australia (Melbourne).

Christine O’Keefe

STRATEGY AND RESEARCH DIRECTOR

17+ years expert practitioner in strategy, qualitative research and behavioural science on brands such as Officeworks, Australia Post, Monash University, Wesfarmers and CUB. For the past 2.5 years, group strategy director and behavioural science lead at The Lab.

Josie Biggs

JUNIOR STRATEGIST

Strategist who joins us from the Advertising Council of Australia. Worked with leading Victorian ad agencies to deliver events and professional courses AWARD, IPA, Effies and AdSchool.

Brand strategy

Brand positioning

Customer value proposition

Brand creation

Planning

Creative strategy & brief writing

Connections & comms planning

Pitch strategy

Research

Qualitative research & ethnography

Behavioural science

Concept testing

Training & Workshops

Ideation & planning

Vision & purpose

Behavioural science

Our neighbours

The best neighbourhoods are always full of interesting and diverse people, which is why, in ours, we like to surround ourselves with interesting brands, expert collaborators and incredible agencies.

“Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us rebuild the Harris Scarfe brand. I’m a strong believer in bringing an outside perspective to ensure we have a brand that genuinely meets and exceeds our customers needs.”

Laurelle Esse

HEAD OF MARKETING, HARRIS SCARFE

“In Neighbourhood Strategy we have found a genuine partner to seamlessly plug into our team. The responsiveness and strategic rigour they bring to every challenge makes them an incredibly valuable asset to our agency offering.”

Justine Bridgland

MANAGING DIRECTOR & CO-FOUNDER, RED JELLY

“Neighbourhood have been a brilliant extension of our team to solve complex strategic questions for our clients, like ‘how do I build brand through product and retail?’. Their approach is thoughtful and friendly; their workshops, tools and outputs actionable and the foundation for great work; they allow us access to high calibre talent when we really need it.

We recommend them highly.”

Bridget Cleary

CEO, BIG RED COMMUNICATIONS GROUP

11 Wilson St

South Yarra, VIC 3141

Neighbourhood Strategy acknowledges the Wurundjeri People of the Kulin Nation as the Traditional Owners and Custodians of this land, and we pay our respects to their Elders, past and present.