Neighbourhood Strategy

We are an independent collective of experienced strategists specialising in brand strategy, research and marketing team support.

One Single Continuous Line Earth Drawing

We get close to your brand without sacrificing the clarity and freshness that a little distance creates.

Our team

Jacqueline Witts

CHIEF STRATEGY OFFICER

Jacqueline is a brand strategy and research expert with over 20 years experience.

Prior to starting Neighbourhood Strategy in 2023, Jacs was Chief Strategy Officer at Clemenger BBDO. During her 3 years there. she sat on the Clemenger Board, won countless effectiveness and creative awards.

Jacs has been instrumental in developing consumer-led brand and creative strategies for some of Australia’s biggest and most loved brands including Myer, Melbourne & Olympic Parks, ANZ, NAB, Nissan, Target, HCF, Medibank, Bupa, Bendigo Bank, RACV, Schweppes, Origin.

Kate Silver

GENERAL MANAGER

Kate is a respected business leader with over 20 years experience in creating strong and successful partnerships.

Having run the Melbourne office of global advertising agency Leo Burnett for 8 years, Kate has worked on any number of businesses and helped brands succeed through thoughtful and impactful strategy and bold creativity

She has worked on an impressive body of clients including HBF, City of Melbourne, Melbourne & Olympic Parks, iSelect, Transurban, Tourism Tasmania and Honda.

Mike Ronkoske

HEAD OF STRATEGY

Mike is multidisciplinary strategist with expertise in brand, research, behavioural change, cultural change, creative, innovation, and comms strategy.

He loves solving problems of all shapes and sizes including upstream innovation (re-positioned the Nike cushioning technology portfolio for their innovation ‘Kitchen’), early stage startups in need of minimum viable brands, and enterprise giants (sharpened the global positioning of Atlassian—Australia’s most successful startup ever).

He has worked extensively in auto, tech, fashion, fmcg and government sectors in the US and Australia as strategy lead for Porsche, Atlassian, Audi, Mars Wrigley, Toyota, Ford, Cisco, Department of Transport (Victoria) and the Transport Accident Commission (TAC).

Josie Biggs

JUNIOR STRATEGIST

Josie is a budding junior strategist who joins us from the Advertising Council of Australia.

Having studied advertising at RMIT University, Josie has already developed research and strategy projects for an array of clients including Tasracing, Cricket Tasmania and Harris Scarfe.

Brand strategy

Brand positioning

Customer value proposition

Brand architecture

Creative strategy

Creative brief development

Connections & comms planning

Pitch strategy

Research

Qualitative research & ethnography

Behavioural science

Concept testing

Training & Workshops

Ideation & planning

Vision & purpose

Behavioural science

Our neighbours

The best neighbourhoods are always full of interesting and diverse people, which is why, in ours, we like to surround ourselves with interesting brands, expert collaborators and incredible agencies.

“Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us rebuild the Harris Scarfe brand. I’m a strong believer in bringing an outside perspective to ensure we have a brand that genuinely meets and exceeds our customers needs.”

Laurelle Esse

HEAD OF MARKETING, HARRIS SCARFE

“Neighbourhood has been instrumental in ensuring our architecture makes room for our enterprise ambitions and future capabilities, whilst not forgetting the core of our offer. They have helped to bring a sharp focus to how we implement a simple, consumer centric architecture.”

Cat van der Werff

EXECUTIVE CREATIVE DIRECTOR, CANVA

“Neighbourhood have been a brilliant extension of our team to solve complex strategic questions for our clients, like ‘how do I build brand through product and retail?’. Their approach is thoughtful and friendly; their workshops, tools and outputs actionable and the foundation for great work; they allow us access to high calibre talent when we really need it.

We recommend them highly.”

Bridget Cleary

CEO, BIG RED COMMUNICATIONS GROUP

11 Wilson St

South Yarra, VIC 3141

Neighbourhood Strategy acknowledges the Wurundjeri People of the Kulin Nation as the Traditional Owners and Custodians of this land, and we pay our respects to their Elders, past and present.